Building an owned local discovery platform for Naples, Florida.
Things To Do In Naples FL turns local events, guides, business listings, and useful planning tools into a searchable audience-growth system.
The opportunity
Naples has no shortage of events, beaches, restaurants, businesses, and neighborhood knowledge. The harder problem is organizing that information into a useful experience that locals and visitors can return to every week.
The system I built
Things To Do In Naples FL combines an editorial website with structured local data, site search, category guides, business listings, timely event content, and an email signup path. AI assistance speeds up research, content production, data organization, quality checks, and ongoing updates.
- Weekly event and weekend-planning content designed to build repeat readership.
- Searchable guides for beaches, dining, arts, family activities, nightlife, day trips, and more.
- A local business directory that connects useful recommendations with booking and discovery paths.
- Dedicated planning tools for Naples sunsets, beaches, real estate, golf, and pickleball.
- A newsletter funnel that turns search and social traffic into an owned audience.
Why it matters for local businesses
A local media platform can create value on both sides of a market: readers get a better way to plan their time, while local businesses gain focused discovery from people already looking for something to do, visit, or book.
What the business owns
The domain, website, content library, directory data, search visibility, subscriber relationships, analytics, and publishing workflows form a durable local asset instead of an audience rented from a social platform.